They try to implement these stages OUT OF ORDER!
It's easy to be seduced by the promise of 6-figure launches, webinars that enroll new clients on autopilot each and every day, without having to lift a finger or talk to anyone.
But without a SYSTEMIZED offering - a step-by-step solution and largely automated delivery of that information - it's near impossible to scale quickly.
Launches require a significant investment of time and money to script, record and produce high-quality launch videos.
They are technically complex to execute.
It's risky for many coaches to execute a launch, putting all their eggs into one basket.
What if it doesn't work as planned?
Webinars also require significant time and energy to develop, promote and deliver. Not to mention the advertising costs to promote the webinar and get potential clients to sign up.
Often, webinars go through a series of edits and revisions before they start performing profitably.
And even if they DO convert right away... a SYSTEMIZED delivery must be in place, otherwise it's easy to be overwhelmed by an influx of new, one-on-one clients, who each require large amounts of your time, energy and attention.
Launches and Webinars CAN be powerful marking and selling strategies, for sure.
But it's imperative to SYSTEMIZE first.
Then STABILIZE everything and figure out the best way to profitable attract and enroll new clients.
That way, there's less risk with a launch or webinar that doesn't meet expectations.